Advanced Certificate in Game Promotion: Cross-Platform Strategies
-- ViewingNowThe Advanced Certificate in Game Promotion: Cross-Platform Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the gaming industry. This course emphasizes the importance of cross-platform game promotion strategies, which are increasingly critical in today's multi-device gaming landscape.
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GBP £ 140
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โข Cross-Platform Campaign Planning: Understanding the fundamentals of creating effective cross-platform marketing strategies for games, including audience research, multi-channel planning, and coordinated campaign execution.
โข User Acquisition & Growth: Exploring best practices for user acquisition and retention across various platforms, focusing on organic and paid methods, and utilizing data-driven insights to optimize growth.
โข Social Media & Community Management: Mastering social media platforms and community building techniques to engage players and amplify game promotion, with a focus on key performance indicators and analytics.
โข Public Relations & Influencer Marketing: Learning how to work with gaming influencers, journalists, and media outlets to secure coverage, build relationships, and maximize PR opportunities for your game.
โข App Store Optimization (ASO): Developing the skills to optimize game listings on app stores for discoverability, conversion, and engagement, with a focus on keyword research, visual assets, and user reviews.
โข Cross-Platform Advertising: Understanding and implementing effective cross-platform advertising strategies, including creative development, media buying, and campaign measurement.
โข Cross-Promotion & Partner Marketing: Leveraging partnerships and cross-promotional opportunities to expand reach, drive engagement, and increase revenue, with a focus on identifying potential partners, negotiating deals, and measuring success.
โข Monetization & Revenue Optimization: Exploring best practices for monetizing games across various platforms, including in-app purchases, subscription models, and ad-supported revenue streams, and utilizing data-driven insights to optimize revenue.
โข Ethics & Compliance: Ensuring game promotion strategies align with industry standards, legal requirements, and ethical considerations, including data privacy, user protection, and responsible marketing practices.
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