Executive Development Programme in News Media Entrepreneurship
-- ViewingNowThe Executive Development Programme in News Media Entrepreneurship is a certificate course designed to empower media professionals with essential entrepreneurship skills. In an era of digital disruption, this program is crucial for industry demand, as it focuses on innovative strategies, business models, and technologies reshaping the news media landscape.
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โข News Media Entrepreneurship: Understanding the business of news media, including current trends and challenges. Exploring the role of entrepreneurship in the news media industry.
โข Market Analysis: Assessing market opportunities and developing a deep understanding of the target audience. Identifying customer needs and preferences.
โข Business Planning: Developing a comprehensive business plan, including financial projections and revenue models.
โข Product Development: Creating innovative news media products that meet customer needs and preferences. Understanding the product development lifecycle.
โข Marketing & Sales: Developing and implementing effective marketing and sales strategies. Building a strong brand and driving customer engagement.
โข Operations Management: Managing day-to-day operations of a news media business. Ensuring efficient use of resources and maximizing productivity.
โข Legal & Ethical Considerations: Understanding the legal and ethical considerations of running a news media business. Protecting intellectual property and ensuring compliance with regulations.
โข Leadership & Team Management: Building and managing a high-performing team. Developing leadership skills and fostering a culture of innovation and creativity.
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