Executive Development Programme in Integrated Communications
-- ViewingNowThe Executive Development Programme in Integrated Communications is a certificate course designed to meet the growing demand for comprehensive communication strategies in today's business world. This program emphasizes the importance of integrated communications, which combines various disciplines such as public relations, marketing, advertising, and digital communications to create consistent and compelling messages across all channels.
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GBP £ 140
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Communications Strategy and Planning: This unit covers developing effective communication strategies and plans to achieve business objectives.
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Stakeholder Management: This unit focuses on identifying and managing stakeholders, understanding their needs and expectations, and building relationships.
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Integrated Marketing Communications: This unit covers the integration of various marketing communication tools such as advertising, public relations, and social media.
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Crisis Communications: This unit focuses on managing communications during a crisis situation, including reputation management and media relations.
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Employee Engagement and Internal Communications: This unit covers the importance of effective internal communications and employee engagement for organizational success.
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Digital Communications: This unit covers the latest trends and best practices in digital communications, including social media, email marketing, and mobile communications.
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Cross-Cultural Communications: This unit focuses on effective communication across different cultures, including language, customs, and values.
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Measurement and Evaluation: This unit covers the importance of measuring and evaluating the effectiveness of communication strategies and tactics.
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Ethics and Compliance: This unit covers the ethical considerations in communication, including compliance with laws, regulations, and industry standards.
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