Executive Development Programme in Ad Viewability Leadership
-- ViewingNowThe Executive Development Programme in Ad Viewability Leadership is a certificate course designed to empower professionals with the necessary skills to lead in the rapidly evolving digital advertising industry. This program focuses on ad viewability, a critical aspect of digital advertising, ensuring that ads have the opportunity to be seen by users, and thereby driving better campaign performance and return on investment.
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โข Ad Viewability Fundamentals
โข Understanding Viewability Metrics
โข Ad Viewability Standards and Best Practices
โข Implementing Viewability Tracking Technologies
โข Leveraging Data for Improved Viewability Performance
โข Optimizing Ad Creatives for Enhanced Viewability
โข Viewability in Programmatic Advertising
โข Measuring and Reporting Ad Viewability
โข Building a Culture of Viewability in the Organization
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