Executive Development Programme in Marketing: Content Strategy
-- ViewingNowThe Executive Development Programme in Marketing: Content Strategy certificate course is a vital program designed to meet the growing industry demand for marketing professionals with content strategy expertise. This course emphasizes the importance of creating and implementing effective content strategies that align with business goals and engage target audiences.
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โข Content Strategy Development: Understanding the fundamentals of creating a comprehensive content marketing strategy, including setting goals, identifying target audiences, and conducting competitive research.
โข Content Creation and Curation: Techniques and best practices for creating engaging and informative content, as well as strategies for curating and repurposing existing content to maximize reach and engagement.
โข Search Engine Optimization (SEO): Optimizing content for search engines to improve visibility and drive organic traffic, including keyword research, on-page optimization, and link building.
โข Social Media Marketing: Leveraging social media platforms to distribute and promote content, including strategies for building a following, creating engaging posts, and measuring success.
โข Email Marketing: Building and managing an email list, crafting effective email campaigns, and measuring the results to optimize future efforts.
โข Content Analytics: Measuring and analyzing the performance of content marketing efforts to inform future strategy and tactics.
โข Content Distribution and Promotion: Strategies for distributing and promoting content to reach a wider audience, including paid advertising, influencer marketing, and content partnerships.
โข Content Marketing Tools and Technologies: Overview of the latest content marketing tools and technologies, including content management systems (CMS), marketing automation platforms, and analytics tools.
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