Executive Development Programme in Optimizing Email Deliverability Rates
-- ViewingNowThe Executive Development Programme in Optimizing Email Deliverability Rates is a certificate course designed to address the growing industry demand for experts who can ensure high email deliverability rates. This program emphasizes the importance of effective email communication in today's digital landscape and equips learners with essential skills to maximize email marketing efforts.
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โข Email Deliverability Basics: Understanding email deliverability, its importance, and factors affecting it. โข Email List Hygiene: Practicing good list hygiene to maintain a healthy email list and improve deliverability. โข Email Authentication: Implementing email authentication protocols like SPF, DKIM, and DMARC. โข Avoiding Spam Traps: Identifying and avoiding common spam trap types to prevent damaging sender reputation. โข Segmentation & Targeting: Strategies for segmenting and targeting audiences to increase engagement and reduce spam complaints. โข Content Optimization: Crafting compelling email content that resonates with recipients and drives engagement. โข Deliverability Metrics: Monitoring and analyzing critical deliverability metrics, such as bounce, open, and click-through rates. โข Feedback Loops & Complaint Management: Leveraging feedback loops and managing spam complaints to improve sender reputation. โข Email Service Providers: Choosing and optimizing the right ESP for your business needs and deliverability goals. โข Deliverability Best Practices: Implementing best practices for email deliverability, including send frequency, volume, and throttling.
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