Executive Development Programme in News Product Development
-- ViewingNowThe Executive Development Programme in News Product Development is a certificate course designed to empower media professionals with the skills to create and manage successful news products. In an era of digital transformation, this course is of paramount importance as the industry demands experts who can drive innovation and engage audiences through compelling news content.
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โข News Product Development Foundation: Understanding the basics of news product development, including the product lifecycle, market research, and user experience design.
โข Market Analysis and Research: Identifying target audiences, analyzing market trends, and conducting competitive research to inform product decisions.
โข Product Strategy and Planning: Developing a product vision, setting goals and objectives, and creating a roadmap for news product development.
โข User Experience (UX) Design: Designing user-centered news products, including wireframing, prototyping, and user testing.
โข Data Analysis and Metrics: Measuring the success of news products using key performance indicators (KPIs) and analyzing user data to inform product decisions.
โข Product Marketing and Launch: Developing a go-to-market strategy, creating marketing materials, and launching news products to the public.
โข Product Management and Leadership: Managing cross-functional teams, prioritizing features and resources, and leading product development initiatives.
โข Innovation and Creativity: Encouraging innovation and creativity in news product development, including ideation, brainstorming, and prototyping new concepts.
โข Ethics and Journalism Standards: Ensuring news products uphold journalistic standards and ethical guidelines, including accuracy, objectivity, and fairness.
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