Executive Development Programme in Functional Food Marketing
-- ViewingNowThe Executive Development Programme in Functional Food Marketing is a certificate course designed to empower professionals with the latest trends and strategies in the functional food industry. This program emphasizes the importance of marketing nutraceuticals and functional foods, an area of high industry demand due to increasing consumer awareness of health and wellness.
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โข Introduction to Functional Foods: Defining functional foods, understanding their benefits, and the science behind them.
โข Market Analysis and Trends: Examining the current market for functional foods, identifying key players, and exploring future trends.
โข Product Development and Innovation: Strategies for developing new functional food products, including R&D, prototyping, and testing.
โข Regulatory Affairs and Compliance: Navigating the complex regulatory landscape for functional foods, including labeling, certification, and safety standards.
โข Marketing and Communication Strategies: Best practices for marketing functional foods, including messaging, positioning, and consumer education.
โข Supply Chain Management: Optimizing the supply chain for functional foods, from sourcing raw materials to distribution and logistics.
โข Sustainability and Social Responsibility: Integrating sustainability and social responsibility into functional food marketing strategies.
โข Consumer Behavior and Insights: Understanding consumer attitudes and behaviors towards functional foods, and using this information to inform marketing decisions.
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