Professional Certificate in Omnichannel Luxury Fashion PR
-- ViewingNowThe Professional Certificate in Omnichannel Luxury Fashion PR is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving luxury fashion industry. This program emphasizes the importance of a cohesive and integrated communication strategy across all consumer touchpoints, from traditional media to social platforms and in-store experiences.
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GBP £ 140
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โข Luxury Fashion PR Fundamentals: Understanding the luxury fashion industry, brand positioning, and the role of PR in creating a luxury image.
โข Omnichannel PR Strategy: Developing a cohesive PR strategy across all channels, including traditional media, social media, and influencer marketing.
โข Media Relations: Building relationships with media, pitching stories, and managing press coverage.
โข Influencer Marketing: Identifying, vetting, and collaborating with influencers to reach target audiences.
โข Social Media Management: Creating and executing a social media strategy, including content creation, community management, and analytics.
โข Crisis Communications: Developing a crisis communication plan, managing negative press, and protecting brand reputation.
โข Event Planning: Planning and executing successful events, including product launches, fashion shows, and press previews.
โข Measurement and Analytics: Tracking and analyzing PR and marketing efforts to measure ROI and inform future strategy.
โข Ethics in PR: Understanding the ethical considerations and regulations in luxury fashion PR.
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