Professional Certificate in Holistic Brand Strategy
-- ViewingNowThe Professional Certificate in Holistic Brand Strategy is a comprehensive course designed to meet the growing industry demand for experts who can create and implement effective branding strategies. This program emphasizes the importance of a well-rounded branding approach, covering everything from market research and competitive analysis to brand development and execution.
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โข Unit 1: Introduction to Holistic Brand Strategy
โข Unit 2: Understanding Brand Identity and Values
โข Unit 3: Market Research and Competitor Analysis
โข Unit 4: Target Audience Segmentation and Persona Development
โข Unit 5: Crafting a Unique Selling Proposition (USP)
โข Unit 6: Visual Design and Aesthetics for Holistic Branding
โข Unit 7: Building a Consistent Brand Voice and Messaging Strategy
โข Unit 8: Integrating Brand Strategy Across Channels and Touchpoints
โข Unit 9: Measuring and Analyzing Brand Performance
โข Unit 10: Evolution and Adaptation: Keeping Your Brand Relevant
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