Global Certificate in Email Deliverability & Analytics
-- ViewingNowThe Global Certificate in Email Deliverability & Analytics is a comprehensive course designed to empower learners with the essential skills needed to excel in the email marketing industry. This course highlights the importance of email deliverability and analytics, two critical components in maximizing the effectiveness of email campaigns.
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โข Email Deliverability Fundamentals: Understanding email deliverability, key metrics, and factors affecting inbox placement. โข Email Service Providers (ESPs): Overview of ESPs, their role in email deliverability, and best practices for selecting and working with ESPs. โข Email Authentication: Exploring SPF, DKIM, DMARC, and other authentication methods to improve email deliverability. โข List Hygiene & Management: Strategies for maintaining clean email lists, managing bounces, and preventing spam trap hits. โข Content Best Practices: Techniques for crafting effective subject lines, preheaders, and email content that engages subscribers and avoids spam filters. โข Deliverability Analytics: Analyzing email marketing metrics, such as open rates, click-through rates, and bounce rates, to optimize deliverability. โข Privacy & Compliance: Overview of email privacy regulations, such as GDPR and CAN-SPAM, and their impact on email deliverability. โข Feedback Loops & Complaint Management: Implementing feedback loops, managing complaints, and using this information to improve email deliverability. โข Monitoring & Testing Tools: Utilizing tools for monitoring email deliverability, conducting seed tests, and diagnosing deliverability issues. โข Deliverability Strategy & Optimization: Developing a comprehensive email deliverability strategy, setting goals, and continuously optimizing based on performance data.
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