Professional Certificate in Email Marketing: Best Practices
-- ViewingNowThe Professional Certificate in Email Marketing: Best Practices is a vital course for individuals seeking to excel in digital marketing. With email marketing being a $6+ billion industry and email campaigns generating $38 for every $1 spent, this program's importance is undeniable.
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GBP £ 140
GBP £ 202
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โข Email Design Basics: Learning the fundamentals of email design, including layout, color theory, and typography.
โข Building an Email List: Strategies for building a targeted and engaged email list, including list segmentation and management.
โข Email Copywriting: Techniques for writing effective email copy that drives engagement and conversions, including subject line writing and call-to-action optimization.
โข Email Automation: Understanding the benefits and best practices of email automation, including triggered campaigns and drip sequences.
โข Email Deliverability: Strategies for improving email deliverability, including list hygiene, authentication, and spam filter avoidance.
โข Email Analytics: Learning to measure and analyze email campaign performance using key metrics such as open rates, click-through rates, and conversion rates.
โข GDPR and Data Privacy: Understanding the legal requirements and best practices for email marketing under GDPR and other data privacy regulations.
โข Testing and Optimization: Techniques for testing and optimizing email campaigns, including A/B testing, multivariate testing, and personalization.
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