Executive Development Programme in UK Business: Digital Marketing Strategies
-- ViewingNowThe Executive Development Programme in UK Business: Digital Marketing Strategies certificate course is a crucial programme designed to meet the growing demand for digital marketing expertise in today's technology-driven world. This course emphasizes the significance of digital marketing in modern business, providing learners with essential skills to enhance their career prospects and drive business success.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, key channels, and their roles in a comprehensive marketing strategy.
โข Search Engine Optimization (SEO): Techniques to optimize websites and content for search engines to increase visibility and organic traffic.
โข Pay-Per-Click (PPC) Advertising: Strategies for managing and optimizing paid search campaigns, focusing on Google Ads and Bing Ads.
โข Social Media Marketing: Leveraging social media platforms for brand awareness, engagement, and lead generation.
โข Content Marketing: Developing and implementing a content strategy that resonates with the target audience and supports overall business goals.
โข Email Marketing: Best practices for email campaigns, including segmentation, automation, and personalization.
โข Web Analytics: Analyzing website data to make informed decisions about marketing strategies and tactics.
โข Conversion Rate Optimization (CRO): Techniques to improve website performance and increase conversions.
โข Digital Marketing Tools: Overview and hands-on experience with popular digital marketing platforms, such as Google Analytics, SEMrush, and HubSpot.
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