Masterclass Certificate in Public Relations in Crises
-- ViewingNowThe Masterclass Certificate in Public Relations in Crises is a comprehensive course that equips learners with essential skills to manage and navigate high-stakes crises. This program is crucial for professionals seeking to build a robust reputation management framework and mitigate negative impacts on brands during critical situations.
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โข Understanding Public Relations in Crises – This unit will cover the basics of public relations in crisis situations, including the definition, importance, and key principles. โข Crisis Communication Planning – This unit will focus on the development of a crisis communication plan, including the steps to create an effective plan and strategies for implementation. โข Media Relations in Crises – This unit will explore the role of media relations in crisis situations, including how to work with the media, create effective press releases, and handle press conferences. โข Social Media Management in Crises – This unit will cover the use of social media in crisis situations, including best practices for monitoring and responding to social media conversations, and creating effective social media content. โข Internal Communication in Crises – This unit will focus on the importance of internal communication during a crisis, including strategies for keeping employees informed and engaged. โข Stakeholder Engagement in Crises – This unit will cover the role of stakeholder engagement in crisis situations, including identifying key stakeholders, building relationships, and managing expectations. โข Ethics in Public Relations in Crises – This unit will explore the ethical considerations in crisis situations, including honesty, transparency, and accountability. โข Measuring the Effectiveness of Public Relations in Crises – This unit will cover the importance of measuring the effectiveness of crisis communication efforts, including key performance indicators and evaluation techniques.
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