Executive Development Programme in Small Business High-Performance Marketing
-- ViewingNowThe Executive Development Programme in Small Business High-Performance Marketing is a certificate course designed to empower business owners and marketers with advanced strategies for growth. This program emphasizes the importance of data-driven marketing, customer experience, and digital transformation in today's dynamic marketplace.
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โข High-Performance Marketing Fundamentals: Understanding the core principles of high-performance marketing, its significance, and how it drives small business success.
โข Target Market Research: Identifying and understanding target audiences, market trends, and competitive landscapes to inform marketing strategies.
โข Brand Development: Building strong and recognizable brands, establishing brand identity, and maintaining brand consistency across channels.
โข Digital Marketing: Leveraging digital platforms and tools to engage with customers, generate leads, and drive sales.
โข Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
โข Social Media Marketing: Utilizing social media platforms to build brand awareness, engage with customers, and drive website traffic.
โข Email Marketing: Building and maintaining email lists, crafting effective email campaigns, and measuring their success.
โข Search Engine Optimization (SEO): Optimizing websites and content to improve search engine rankings and drive organic traffic.
โข Marketing Analytics: Measuring and analyzing marketing performance to optimize campaigns, inform decision-making, and drive growth.
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