Global Certificate Food Styling & Brand Development
-- ViewingNowThe Global Certificate Food Styling & Brand Development course is a comprehensive program designed to meet the growing demand for visual appeal in the food industry. This course emphasizes the importance of creating engaging and appetizing food content to attract and retain customers.
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โข Fundamentals of Food Styling: Techniques for preparing and presenting food for photography, including props, lighting, and composition.
โข Brand Development: Understanding the process of creating and establishing a unique brand identity, including target audience, positioning, and messaging.
โข Food Photography: Basics of food photography, including camera settings, lighting, and composition.
โข Food Writing: Techniques for writing engaging and descriptive food copy that tells a story and connects with the audience.
โข Social Media Strategy: Best practices for building and engaging a social media following, including platform-specific strategies and analytics.
โข Packaging Design: Fundamentals of package design, including materials, labeling, and messaging.
โข Marketing and Advertising: Strategies for promoting food-related products and services, including traditional and digital advertising, public relations, and events.
โข Food Trends and Research: Understanding current and emerging food trends and conducting market research to inform product development and marketing.
โข Food Safety and Hygiene: Best practices for handling food safely and maintaining a clean and sanitary workspace.
Note: The above units are suggestions and can be adjusted based on the needs and goals of the course.
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