Executive Development Programme in User Acquisition & Growth
-- ViewingNowThe Executive Development Programme in User Acquisition & Growth is a certificate course that empowers professionals with the skills necessary to excel in today's data-driven digital marketing landscape. This program focuses on user acquisition and growth, two critical areas that can significantly impact a business's bottom line.
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โข User Acquisition Strategy: Understanding the fundamentals of user acquisition, including defining target audiences, setting acquisition goals, and selecting appropriate channels. โข User Experience (UX) Design: Learning the principles of user-centered design, including user research, prototyping, and usability testing. โข Growth Marketing Techniques: Exploring various growth marketing strategies, such as content marketing, search engine optimization (SEO), and social media marketing. โข Data Analysis for User Acquisition: Understanding how to use data to inform user acquisition and growth strategies, including setting up and tracking key performance indicators (KPIs). โข Paid Advertising: Learning the basics of paid advertising, including setting up and managing campaigns on platforms like Google Ads and Facebook Ads. โข A/B Testing and Conversion Rate Optimization: Exploring the concepts of A/B testing and conversion rate optimization, including how to design and implement tests to improve user acquisition and conversion. โข Customer Relationship Management (CRM): Understanding the importance of CRM in user acquisition and growth, including strategies for engaging and retaining users. โข Mobile App Growth: Exploring the unique challenges and opportunities of mobile app growth, including app store optimization (ASO) and mobile advertising. โข Scaling User Acquisition: Learning how to scale user acquisition efforts effectively, including strategies for automation, delegation, and budget management.
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