Professional Certificate in Retail Brand Management: Next-Gen
-- ViewingNowThe Professional Certificate in Retail Brand Management: Next-Gen course is a comprehensive program designed to meet the growing industry demand for retail branding experts. This course emphasizes the importance of building and managing strong retail brands, providing learners with essential skills in strategic planning, customer engagement, and digital marketing.
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Unit 1: Introduction to Retail Brand Management
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Unit 2: Brand Strategy and Positioning in Retail
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Unit 3: Retail Brand Identity and Visual Merchandising
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Unit 4: Customer Experience and Retail Brand Loyalty
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Unit 5: Digital Retail Branding and Social Media Strategies
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Unit 6: Retail Brand Analytics and Performance Metrics
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Unit 7: Legal and Ethical Considerations in Retail Brand Management
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Unit 8: Retail Brand Collaborations and Partnerships
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Unit 9: Trends and Innovations in Retail Brand Management
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Unit 10: Capstone Project: Developing a Next-Gen Retail Brand Strategy
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