Global Certificate in Digital Advertising Trends
-- ViewingNowThe Global Certificate in Digital Advertising Trends is a comprehensive course designed to help learners stay ahead in the rapidly evolving digital advertising landscape. This certificate course focuses on the latest trends, tools, and best practices in digital advertising, making it essential for professionals looking to enhance their skills and knowledge.
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โข Digital Advertising Landscape: Overview of the current digital advertising landscape, including key players, trends, and statistics.
โข Programmatic Advertising: Understanding programmatic advertising, its benefits, and how it is transforming the digital advertising industry.
โข Social Media Advertising: Exploring the various social media platforms, their advertising capabilities, and best practices for creating successful social media ad campaigns.
โข Search Engine Marketing (SEM): Introduction to SEM, including keyword research, ad copywriting, and optimization techniques for Google Ads and Bing Ads.
โข Display Advertising: Overview of display advertising, including Rich Media, native ads, and retargeting.
โข Video Advertising: Understanding the power of video advertising, including YouTube, connected TV, and over-the-top (OTT) platforms.
โข Mobile Advertising: Exploring mobile advertising, including in-app ads, mobile web ads, and location-based targeting.
โข Data-Driven Advertising: Understanding how data is driving the future of digital advertising, including audience targeting, attribution modeling, and cross-device tracking.
โข Digital Advertising Metrics & Analytics: Introduction to key performance indicators (KPIs), metrics, and analytics tools for measuring the success of digital advertising campaigns.
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