Global Certificate in Event Marketing and Sponsorship
-- ViewingNowThe Global Certificate in Event Marketing and Sponsorship is a comprehensive course that provides learners with the essential skills needed to excel in the dynamic field of event marketing and sponsorship. This course is critical for those looking to advance their careers in this industry, as it covers key topics such as event strategy, sponsorship activation, and measurement and evaluation.
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โข Unit 1: Introduction to Event Marketing and Sponsorship
โข Unit 2: Understanding the Target Audience and Market Segmentation
โข Unit 3: Event Planning and Management
โข Unit 4: Event Marketing Strategies and Tactics
โข Unit 5: Sponsorship Identification, Activation and Evaluation
โข Unit 6: Legal and Ethical Considerations in Event Marketing and Sponsorship
โข Unit 7: Budgeting, Financial Management and ROI Analysis
โข Unit 8: Digital and Social Media Marketing for Events
โข Unit 9: Branding and Identity in Event Marketing
โข Unit 10: Evaluation and Measurement of Event Marketing and Sponsorship Programs
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