Executive Development Programme in Event Marketing Metrics
-- ViewingNowThe Executive Development Programme in Event Marketing Metrics certificate course is a crucial training program designed to equip learners with the essential skills needed to excel in event marketing metrics. This course is increasingly important in today's data-driven world, where measuring the success of events is critical for businesses to make informed decisions.
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โข Unit 1: Introduction to Event Marketing Metrics
โข Unit 2: Key Performance Indicators (KPIs) in Event Marketing
โข Unit 3: Data Collection Techniques for Event Marketing Metrics
โข Unit 4: Measuring Event ROI and Financial Performance
โข Unit 5: Tracking Brand Awareness and Engagement Metrics
โข Unit 6: Analyzing Lead Generation and Conversion Rates
โข Unit 7: Customer Satisfaction and Net Promoter Score (NPS)
โข Unit 8: Social Media Metrics for Event Marketing
โข Unit 9: Attendee Behavior Analysis and Segmentation
โข Unit 10: Integrating Event Marketing Metrics with Business Strategy
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