Certificate Retail SEO Optimization
-- ViewingNowThe Certificate in Retail SEO Optimization is a comprehensive course that equips learners with the essential skills necessary for career advancement in the ever-evolving digital marketing landscape. This course emphasizes the importance of Search Engine Optimization (SEO) specifically tailored for the retail industry, where competition is fierce, and online presence is crucial.
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GBP £ 140
GBP £ 202
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โข Keyword Research - Understand the importance of relevant keywords in retail SEO optimization, learn how to use tools for keyword research, and discover the process of identifying high-value keywords for retail businesses. โข On-page Optimization - Learn how to optimize product pages, category pages, and other key areas of a retail website for search engines, focusing on elements like meta tags, URL structure, and internal linking. โข Technical SEO - Understand the role of website architecture, site speed, mobile optimization, and structured data in retail SEO optimization, and learn how to diagnose and fix common technical SEO issues. โข Content Marketing - Discover the power of content marketing in retail SEO optimization, learn how to create a content strategy that supports SEO goals, and explore best practices for creating and promoting content that drives traffic and sales. โข Link Building - Understand the importance of high-quality backlinks in retail SEO optimization, learn how to identify link opportunities, and discover best practices for building links that drive traffic and improve search engine rankings. โข Local SEO - Learn how to optimize retail websites for local search, including how to set up and optimize Google My Business listings, manage online reviews, and create localized content that drives foot traffic and online sales. โข Analytics and Reporting - Understand how to use analytics tools to measure the success of retail SEO optimization efforts, learn how to track key metrics like organic traffic and conversion rates, and discover best practices for reporting on SEO performance to stakeholders.
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