Executive Development Programme in Media and Social Impact
-- ViewingNowThe Executive Development Programme in Media and Social Impact is a certificate course designed to provide learners with essential skills necessary for career advancement in the media and social impact sectors. This program focuses on the intersection of media and social impact, emphasizing the critical role of media in shaping public opinion and driving social change.
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โข Strategic Media Management: Understanding the media landscape, media planning, and buying, media metrics and evaluation.
โข Social Impact and Advocacy: Identifying social issues, developing advocacy campaigns, measuring social impact.
โข Digital Media and Analytics: Utilizing digital media platforms, analyzing data for insights, optimizing digital campaigns.
โข Content Creation and Storytelling: Developing compelling stories, creating engaging content, aligning content with brand values.
โข Stakeholder Engagement and Communication: Building relationships with stakeholders, communicating effectively, managing crises.
โข Ethics in Media and Communications: Navigating ethical dilemmas, upholding ethical standards, promoting transparency and accountability.
โข Media and Social Impact Research: Conducting research, analyzing trends, staying informed about industry developments.
โข Leadership and Management in Media: Developing leadership skills, managing teams, leading organizational change.
โข Integrated Marketing Communications: Developing integrated marketing strategies, aligning messaging across channels, measuring campaign effectiveness.
Note: The above units cover a broad range of topics that are relevant to executive development in media and social impact. Depending on the specific needs and goals of the program, some units may be more relevant than others. It is important to tailor the program content to the audience and ensure that each unit builds on the knowledge and skills of the participants.
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