Professional Certificate in Brand Journalism & Strategic Thinking
-- ViewingNowThe Professional Certificate in Brand Journalism & Strategic Thinking is a crucial course for modern communicators. With the rise of content marketing and the need for authentic brand stories, this program equips learners with essential skills to excel in this field.
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Unit 1: Introduction to Brand Journalism & Content Marketing
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Unit 2: Brand Storytelling: Telling Authentic & Compelling Brand Stories
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Unit 3: Strategic Thinking for Brand Journalists: Planning & Execution
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Unit 4: Multi-platform Content Creation: Leveraging Written, Visual, & Audio Formats
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Unit 5: SEO for Brand Journalism: Optimizing Content for Discoverability & Engagement
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Unit 6: Measuring Success: Metrics & Analytics for Brand Journalism
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Unit 7: Ethics in Brand Journalism: Navigating the Blurred Lines of Editorial & Marketing
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Unit 8: Case Studies: Successful Brand Journalism Strategies & Tactics
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Unit 9: Trends & Future Developments in Brand Journalism & Content Marketing
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Unit 10: Building a Career in Brand Journalism: Skills, Portfolio, & Networking
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