Advanced Certificate in Digital Crisis Communication: Results-Oriented
-- ViewingNowThe Advanced Certificate in Digital Crisis Communication is a results-oriented certificate course addressing the critical need for effective crisis management in today's digital age. This program focuses on enhancing learners' skills in managing communications during crises, ensuring minimal brand and reputation damage.
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โข Digital Crisis Communication Strategies: This unit will cover the development of effective digital crisis communication strategies, including the use of social media, email, and other digital channels for crisis communication.
โข Crisis Communication Plan Development: This unit will focus on the creation of a comprehensive crisis communication plan, including the identification of key stakeholders, message development, and distribution channels.
โข Social Media Listening and Monitoring: This unit will cover the use of social media listening and monitoring tools to track conversations and sentiment around a crisis, and how to use this information to inform communication strategies.
โข Digital Crisis Communication Case Studies: This unit will examine real-world examples of digital crisis communication, including successful and unsuccessful strategies, to provide students with a deeper understanding of best practices.
โข Crisis Communication during Cyber Attacks: This unit will focus on the unique challenges of communicating during a cyber attack, including how to address customer concerns, manage reputational damage, and work with law enforcement and cybersecurity professionals.
โข Digital Crisis Communication Ethics: This unit will explore the ethical considerations of digital crisis communication, including the balance between transparency and privacy, and the potential impact on stakeholders.
โข Measuring the Effectiveness of Digital Crisis Communication: This unit will cover the use of metrics and analytics to measure the effectiveness of digital crisis communication strategies, and how to use this data to make informed decisions about future communication efforts.
โข Digital Crisis Communication Simulation: This unit will provide students with the opportunity to apply their knowledge and skills in a simulated crisis situation, allowing them to practice their communication strategies in a safe and controlled environment.
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