Professional Certificate in Ad Attribution and Human Capital Management
-- ViewingNowThe Professional Certificate in Ad Attribution and Human Capital Management is a comprehensive course designed to equip learners with essential skills for career advancement in the ever-evolving digital marketing industry. This course focuses on two critical areas: Ad Attribution and Human Capital Management.
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GBP £ 140
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โข Introduction to Ad Attribution: Understanding the basics of ad attribution, its importance, and the role it plays in marketing
โข Tracking and Measuring Ad Performance: Techniques and tools for tracking and measuring ad performance across multiple channels
โข Data Analysis for Ad Attribution: Analyzing data to determine the effectiveness of ad campaigns and make data-driven decisions
โข Multi-Touch Attribution Models: An in-depth look at multi-touch attribution models and their role in ad attribution
โข Machine Learning and Ad Attribution: How machine learning can be used to improve ad attribution and make predictions about future ad performance
โข Privacy and Compliance in Ad Attribution: Ensuring ad attribution practices are compliant with relevant laws and regulations
โข Human Capital Management Basics: Understanding the basics of human capital management, including recruitment, training, and development
โข Performance Management in HCM: Techniques for managing employee performance and developing strategies for talent retention
โข Diversity, Equity, and Inclusion in HCM: Strategies for promoting diversity, equity, and inclusion in the workplace
โข Legal and Ethical Considerations in HCM: Understanding legal and ethical considerations in human capital management, including compliance with labor laws and regulations.
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