Executive Development Programme in The Art of Cloud Marketing
-- ViewingNowThe Executive Development Programme in The Art of Cloud Marketing is a certificate course designed to empower professionals with the latest cloud marketing strategies and techniques. In today's digital age, businesses are rapidly adopting cloud technologies, creating a high demand for professionals who can effectively market these solutions.
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โข Cloud Computing Fundamentals: Understanding the basics of cloud computing, its benefits, and challenges. Covering IaaS, PaaS, and SaaS models, cloud deployment models (public, private, hybrid), and cloud security.
โข Cloud Marketing Basics: Introducing the principles of cloud marketing, including defining target audiences, creating value propositions, and selecting appropriate channels.
โข Cloud Service Providers: Examining the major cloud service providers (AWS, Microsoft Azure, Google Cloud Platform, IBM Cloud) and their marketing strategies.
โข Cloud Adoption and Migration: Discussing the strategies for cloud adoption and migration, including the role of marketing in driving adoption and addressing potential barriers.
โข Cloud Solutions Marketing: Exploring marketing strategies for cloud-based solutions, including positioning, messaging, and go-to-market strategies.
โข Cloud Analytics and Metrics: Understanding the key performance indicators (KPIs) for cloud marketing, including customer acquisition cost (CAC), customer lifetime value (CLV), and churn rate.
โข Cloud Sales Enablement: Examining the role of marketing in enabling sales teams to effectively sell cloud-based solutions, including developing sales enablement materials and training programs.
โข Cloud Customer Success: Discussing the importance of customer success in cloud marketing, including strategies for driving customer engagement, retention, and advocacy.
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