Executive Development Programme in Crisis Communication in Pharma
-- ViewingNowThe Executive Development Programme in Crisis Communication in Pharma is a certificate course designed to empower pharma professionals with the skills to handle communication during crises. This programme is crucial in the pharmaceutical industry, where effective crisis management can significantly impact public health and company reputation.
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โข Crisis Communication Strategy in Pharma: An overview of developing and implementing effective crisis communication strategies in the pharmaceutical industry.
โข Risk Management & Communication: Understanding potential risks, assessing their impact, and creating communication plans to mitigate them.
โข Stakeholder Engagement & Communication: Identifying key stakeholders and developing communication strategies to maintain relationships during a crisis.
โข Media Relations in Crisis Situations: Handling media interactions, creating press releases, and managing social media during a crisis.
โข Ethical Considerations in Crisis Communication: Examining ethical dilemmas and best practices in crisis communication.
โข Case Studies in Pharma Crisis Communication: Analyzing real-world examples of successful and unsuccessful crisis communication in the pharmaceutical industry.
โข Crisis Preparedness & Training: Developing simulation exercises and training programs to prepare for potential crises.
โข Post-Crisis Evaluation & Improvement: Evaluating the effectiveness of crisis communication efforts and implementing improvements for future preparedness.
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