Professional Certificate in Automotive Social Responsibility and Strategic Communication
-- ViewingNowThe Professional Certificate in Automotive Social Responsibility and Strategic Communication is a comprehensive course designed to empower automotive professionals with the skills to drive social responsibility and effective communication strategies. This course is crucial in today's industry, where environmental and social concerns are at the forefront of business decisions.
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GBP £ 140
GBP £ 202
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Here are the essential units for a Professional Certificate in Automotive Social Responsibility and Strategic Communication:
• Automotive Public Relations: This unit covers the principles of public relations and how they apply to the automotive industry. Students will learn how to build positive relationships with the media, customers, and other stakeholders.
• Social Responsibility in the Automotive Industry: This unit explores the social and environmental impacts of the automotive industry and the role of companies in addressing these issues. Topics may include sustainable transportation, ethical supply chain management, and diversity and inclusion.
• Stakeholder Engagement: In this unit, students will learn how to identify and engage with key stakeholders in the automotive industry, including customers, employees, investors, and regulators. They will also learn how to manage stakeholder expectations and build trust.
• Crisis Communication: This unit covers the principles of crisis communication and how they apply to the automotive industry. Students will learn how to prepare for and respond to crises, including product recalls, natural disasters, and reputational threats.
• Corporate Social Responsibility (CSR) Reporting: In this unit, students will learn how to measure and report on their company's CSR efforts. They will learn about the various frameworks and standards for CSR reporting, as well as how to communicate their company's CSR performance to stakeholders.
• Sustainable Transportation: This unit explores the role of the automotive industry in promoting sustainable transportation. Students will learn about alternative fuels, electric vehicles, and other technologies that can help reduce the environmental impact of transportation.
• Automotive Lobbying and Advocacy: This unit covers the role of lobbying and advocacy in the automotive industry.
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