Executive Development Programme in Luxury Brand Storytelling and Crisis Management

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The Executive Development Programme in Luxury Brand Storytelling and Crisis Management is a certificate course designed to empower professionals in the luxury industry. This program emphasizes the importance of compelling brand storytelling and effective crisis management for luxury brands in the modern, competitive market.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

In an era where brand narratives can make or break a luxury company, this course equips learners with the skills to craft powerful stories that resonate with their target audience. Additionally, it addresses the critical need for proactive crisis management strategies to protect and maintain brand reputation. By completing this course, professionals will be able to demonstrate a comprehensive understanding of luxury branding, showcase their ability to create engaging narratives, and display a robust crisis management skillset. This combination of skills is in high demand and will significantly enhance career advancement opportunities within the luxury industry.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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ๅฎŒไบ†ใพใง2ใƒถๆœˆ

้€ฑ2-3ๆ™‚้–“

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ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Luxury Brand Storytelling: An Introduction
โ€ข The Art of Luxury Brand Storytelling: Crafting Compelling Narratives
โ€ข The Science of Luxury Brand Storytelling: Psychological Aspects
โ€ข Building a Luxury Brand Identity through Effective Storytelling
โ€ข Luxury Brand Crisis Management: An Overview
โ€ข Preparing for Luxury Brand Crisis: Risk Assessment and Mitigation
โ€ข Responding to Luxury Brand Crisis: Strategies and Tactics
โ€ข Communicating in Times of Luxury Brand Crisis: Media Relations and Social Media
โ€ข Rebuilding Reputation and Trust after a Luxury Brand Crisis
โ€ข Case Studies in Luxury Brand Storytelling and Crisis Management

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ใ‚ณใƒผใ‚นใ‚’ๅฎŒไบ†ใ™ใ‚‹ใฎใซใฉใ‚Œใใ‚‰ใ„ๆ™‚้–“ใŒใ‹ใ‹ใ‚Šใพใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN LUXURY BRAND STORYTELLING AND CRISIS MANAGEMENT
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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