Global Certificate in SEO Evaluation and Analysis
-- ViewingNowThe Global Certificate in SEO Evaluation and Analysis is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving search engine optimization industry. This course focuses on the importance of SEO evaluation and analysis, emphasizing the industry's growing demand for professionals who can drive organic traffic, improve search engine rankings, and increase online visibility for businesses.
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โข Fundamentals of SEO Evaluation: Understanding SEO principles, search engine algorithms, and the importance of keyword research.
โข Keyword Research and Analysis: Techniques for identifying high-value keywords, using keyword research tools, and understanding keyword metrics.
โข On-Page SEO Analysis: Examining website structure, meta tags, header tags, URL structure, and content optimization.
โข Technical SEO Evaluation: Assessing website speed, mobile-friendliness, XML sitemaps, robots.txt, and structured data implementation.
โข Off-Page SEO Analysis: Evaluating backlinks, domain authority, social signals, and other off-page factors affecting search engine rankings.
โข SEO Analytics and Reporting: Setting up and tracking key performance indicators (KPIs), using analytics tools, and generating data-driven reports.
โข Competitive SEO Analysis: Identifying and analyzing competitors, comparing backlink profiles, and understanding their SEO strategies.
โข Local SEO Evaluation: Optimizing for local search, managing Google My Business profiles, and understanding local SEO ranking factors.
โข SEO Best Practices and Ethics: Following white-hat SEO techniques, avoiding black-hat tactics, and understanding SEO guidelines from search engines.
โข Future Trends in SEO: Staying updated on the latest SEO trends, machine learning, artificial intelligence, voice search, and mobile-first indexing.
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