Executive Development Programme in Sports IP: Monetization Strategies

• Sports Intellectual Property (IP) Fundamentals: Understanding the basics of sports IP, including trademarks, copyrights, patents, and other related legal aspects.
• Monetization Models in Sports IP: Exploring the various methods to monetize sports IP, such as licensing, merchandising, sponsorship, and media rights.
• Licensing Strategies for Sports IP: Diving deep into the licensing process, including negotiating license agreements, managing licensees, and monitoring compliance.
• Merchandising and Branding in Sports: Learning about the best practices for creating and managing merchandise programs, as well as building and protecting the sports brand.
• Sponsorship and Partnership Management: Understanding the dynamics of sponsorship and partnership deals in sports, including valuation, negotiation, and activation.
• Media Rights and Distribution: Examining the complex world of media rights, including the role of broadcasters, digital platforms, and new technologies.
• Data Analytics and Fan Engagement: Leveraging data analytics to understand fan behavior, preferences, and engagement, and using this information to create targeted marketing campaigns.
• Ethics and Compliance in Sports IP: Discussing the ethical considerations and regulatory requirements in managing sports IP, including issues related to ambush marketing, IP theft, and athlete image rights.
• Emerging Trends in Sports IP Monetization: Exploring the latest trends and innovations in sports IP monetization, such as non-fungible tokens (NFTs), virtual and augmented reality, and eSports.
• Case Studies in Sports IP Monetization: Analyzing real-world examples of successful sports IP monetization strategies, and discussing the lessons learned and best practices.

Note: The above list is not exhaustive and can be modified based