Global Certificate in Advertising Technology & Ethics
-- ViewingNowThe Global Certificate in Advertising Technology & Ethics is a crucial course designed to meet the increasing industry demand for professionals with a solid understanding of ethical advertising practices and advanced technology. This certificate program equips learners with essential skills needed to thrive in the rapidly evolving advertising landscape.
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โข Fundamentals of Advertising Technology: Understanding the foundation of ad tech, including programmatic advertising, real-time bidding, and ad exchanges. โข Data Privacy & Security in Advertising: Examining data privacy regulations, consumer protection, and security measures in ad technology. โข Ethical Considerations in Advertising: Evaluating ethical implications of ad tech, including ad fraud, viewability, and brand safety. โข Cross-Platform Advertising: Learning about ad tech strategies across different platforms, such as web, mobile, and connected TV. โข Artificial Intelligence & Machine Learning in Advertising: Understanding the role of AI and ML in ad targeting, personalization, and optimization. โข Ad Creative & Dynamic Content Optimization: Exploring best practices for ad creative, copywriting, and dynamic content optimization. โข Attribution Modeling & Analytics in Advertising: Examining attribution models, analytics tools, and metrics for measuring ad performance. โข Ad Operations & Management: Learning about ad operations, workflow management, and demand/supply side platforms.
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