Global Certificate in Demand Side Management & Customer Engagement
-- ViewingNowThe Global Certificate in Demand Side Management & Customer Engagement is a comprehensive course designed to empower professionals with the skills necessary to optimize energy demand and improve customer relationships. This certificate program emphasizes the importance of demand-side management in today's energy landscape and the growing need for customer engagement in the industry.
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โข Introduction to Demand Side Management (DSM): Overview, principles, benefits, and challenges of DSM
โข Customer Engagement Strategies: Building trust, understanding customer needs, and delivering value
โข DSM Technologies and Approaches: Energy efficiency, load shaping, demand response, and time-of-use rates
โข Behavioral Energy Efficiency: Influencing customer behavior, social marketing, and gamification
โข DSM Program Design: Goal-setting, target audience, evaluation metrics, and incentives
โข Customer Segmentation: Identifying and understanding customer groups for tailored DSM programs
โข Market Research: Gathering and analyzing customer feedback, preferences, and satisfaction
โข Stakeholder Management: Collaborating with regulators, utilities, and technology partners
โข Data Analytics: Leveraging data for customer insights, program optimization, and performance tracking
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