Global Certificate in The Business of Game IP
-- ViewingNowThe Global Certificate in The Business of Game IP is a comprehensive course designed to meet the growing demand for professionals with a deep understanding of the game industry. This certificate program highlights the importance of game intellectual property (IP) and its management in the gaming world.
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โข Game Intellectual Property (IP) Development: Understanding the game development process, from concept to launch, and how to protect and manage game IP.
โข Game IP Licensing and Merchandising: Learning how to license game IP for use in other media and products, and how to create and manage a merchandising program.
โข Game IP Legal Considerations: Understanding the legal aspects of game IP, including copyright, trademark, and patent law.
โข Game IP Marketing and Branding: Developing marketing and branding strategies for game IP, including advertising, public relations, and social media.
โข Game IP Monetization: Exploring the various ways to monetize game IP, including in-game purchases, subscriptions, and advertising.
โข Game IP Localization: Learning how to adapt game IP for different regions and languages, and how to navigate cultural and legal differences.
โข Game IP Valuation: Understanding how to determine the value of game IP, and how to negotiate and structure deals.
โข Game IP Portfolio Management: Managing a portfolio of game IP, including evaluating new opportunities, prioritizing development efforts, and sunsetting older titles.
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