Executive Development Programme in Ad Tech & Regulatory Compliance
-- ViewingNowThe Executive Development Programme in Ad Tech & Regulatory Compliance is a certificate course designed to empower professionals with the knowledge and skills necessary to thrive in the rapidly evolving advertising technology landscape. This programme is crucial in today's digital age, where ad tech plays a pivotal role in business growth and success.
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โข Introduction to Ad Tech: Understanding the Ad Tech landscape, key players, and the role of technology in advertising.
โข Programmatic Advertising: Learning the ins and outs of programmatic advertising, real-time bidding, and automation in digital advertising.
โข Data Analytics in Ad Tech: Harnessing the power of data analytics to optimize ad campaigns, improve targeting, and measure performance.
โข Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety.
โข Privacy and Regulatory Compliance: Navigating the complex landscape of privacy regulations, GDPR, CCPA, and ensuring compliance in Ad Tech.
โข Cross-Device Tracking and Attribution: Mastering cross-device tracking, attribution modeling, and understanding customer journeys.
โข Ad Tech Trends and Innovations: Staying ahead of the curve with emerging Ad Tech trends, AI, machine learning, and innovative technologies.
โข Ad Tech Ethics and Responsibility: Exploring ethical considerations, responsible advertising, and maintaining user trust in Ad Tech.
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