Advanced Certificate in Strategic Donor Cultivation
-- ViewingNowThe Advanced Certificate in Strategic Donor Cultivation is a comprehensive course designed to empower fundraising professionals with the skills needed to build and maintain strong relationships with donors. This certificate course highlights the importance of strategic planning, prospect research, and data-driven decision-making in donor cultivation.
5,080+
Students enrolled
GBP £ 140
GBP £ 202
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โข Donor Profiling: Understanding the characteristics, interests, and giving history of potential donors to identify high-value prospects. โข Relationship Building: Strategies for building and maintaining long-term relationships with donors, including communication, engagement, and stewardship tactics. โข Major Gifts: Identifying, soliciting, and stewarding major gifts from individual donors, foundations, and corporations. โข Corporate Giving: Exploring the various forms of corporate philanthropy and strategies for engaging corporate donors. โข Planned Giving: Overview of planned giving vehicles, such as bequests, charitable trusts, and gift annuities, and how to cultivate planned gift prospects. โข Donor Segmentation: Techniques for segmenting donors based on giving history, interests, and potential, and tailoring communication and solicitation strategies accordingly. โข Data Analysis: Utilizing data analytics to track donor trends, evaluate the success of cultivation strategies, and inform future fundraising efforts. โข Case for Support: Developing a compelling case for support that articulates the organization's mission, impact, and funding needs to donors. โข Ethics in Fundraising: Examining ethical considerations in donor cultivation, including donor privacy, informed consent, and transparency.
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