Professional Certificate in Facebook Retargeting
-- ViewingNowThe Professional Certificate in Facebook Retargeting is a comprehensive course designed to equip learners with the essential skills needed to excel in the fast-paced world of digital marketing. This certificate course focuses on Facebook Retargeting, a highly effective marketing strategy that enables businesses to re-engage potential customers who have previously shown interest in their products or services.
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โข Facebook Pixel Setup – Understand the basics of Facebook Pixel, its benefits, and how to set it up on your website. Learn about event codes, standard events, and custom events.
โข Creating Custom Audiences – Learn how to create custom audiences based on website traffic, engagement on Facebook, and customer file uploads. Understand the importance of audience targeting and segmentation in retargeting.
โข Dynamic Ads Setup – Learn how to create dynamic ads on Facebook and how to set up product catalogs. Understand the difference between single and multi-product dynamic ads.
โข Creating Retargeting Campaigns – Learn how to create retargeting campaigns on Facebook and how to set up ad sets, ad placements, and budgets. Understand the different campaign objectives and how to optimize them.
โข Retargeting Strategies – Learn about various retargeting strategies such as abandon cart, browse abandon, and cross-sell/upsell. Understand how to use frequency capping, burn pixels, and lookalike audiences.
โข Measuring and Optimizing Retargeting Campaigns – Learn how to measure the success of your retargeting campaigns using Facebook Ads Manager and Google Analytics. Understand how to optimize your campaigns for better ROAS.
โข Retargeting Best Practices – Learn about best practices for Facebook retargeting such as ad creative, landing page optimization, and audience segmentation. Understand how to avoid ad fatigue and maintain user privacy.
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