Certificate in Marketing Analytics
-- ViewingNowThe Certificate in Marketing Analytics is a comprehensive course that equips learners with critical skills in data-driven marketing. This program's importance lies in its ability to bridge the gap between marketing and data analysis, a fusion that is increasingly vital in today's technology-driven business world.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics process.
โข Data Collection and Management: Data sources, data types, data cleaning, and data management techniques for marketing analytics.
โข Statistical Analysis for Marketing: Descriptive and inferential statistics, probability distributions, and hypothesis testing in marketing analytics.
โข Market Research Methods: Qualitative and quantitative research methods, survey design, and sampling techniques.
โข Customer Analytics: Customer segmentation, customer lifetime value analysis, and customer equity management.
โข Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, and mobile analytics.
โข Predictive Analytics: Predictive modeling techniques, model validation, and performance evaluation.
โข Marketing Mix Modeling: Analyzing the impact of marketing mix elements on sales and market share.
โข Data Visualization and Reporting: Data visualization best practices, reporting techniques, and dashboard design.
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