Masterclass Certificate in Data Collection & Web Analytics

Name: Masterclass Certificate in Data Collection & Web Analytics
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The Masterclass Certificate in Data Collection & Web Analytics is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven world. This course is of paramount importance as it provides a deep understanding of data collection and web analytics, which are critical components of any digital marketing strategy.

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À propos de ce cours

In an era where businesses rely heavily on data to make informed decisions, there is an increasing demand for professionals who can collect, analyze, and interpret data. This course fulfills this industry need by teaching learners how to use various tools and techniques to collect data, analyze website traffic, and track user behavior. Upon completion of this course, learners will have a competitive edge in the job market, with the skills and knowledge necessary to excel in roles such as data analyst, web analyst, or digital marketing specialist. By gaining a deep understanding of data collection and web analytics, learners can help organizations make data-driven decisions that drive business growth and success.

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Détails du cours

• Introduction to Data Collection & Web Analytics
• Understanding Web Analytics Tools (e.g. Google Analytics)
• Data Collection Methods (e.g. cookies, pixels, server logs)
• Data Analysis Techniques for Web Analytics
• Key Metrics in Web Analytics (e.g. bounce rate, conversion rate, traffic sources)
• Tag Management Systems (e.g. Google Tag Manager)
• Data Privacy and Security in Data Collection
• A/B Testing and Experimentation in Web Analytics
• Advanced Web Analytics (e.g. funnel analysis, cohort analysis, segmentation)

Parcours professionnel

This section displays a 3D pie chart highlighting the job market trends for various data-related roles in the UK. The chart is generated using Google Charts and features a transparent background with no added background color, allowing it to blend seamlessly into the webpage. The responsive design ensures that the chart adapts to all screen sizes, providing an optimal viewing experience for users. The data collected for the chart includes the following roles: Data Scientist, Data Analyst, Data Engineer, Business Intelligence Analyst, Data Visualization Specialist, Database Administrator, and Statistician. Each role is represented by a slice in the pie chart, with its size corresponding to the percentage of demand for that role in the UK's job market. To create the chart, we first load the necessary Google Charts library using the script tag . The JavaScript code then defines the chart data, options, and rendering logic within a