Global Certificate in SEO for Business Optimization
-- viendo ahoraThe Global Certificate in SEO for Business Optimization is a comprehensive course designed to meet the growing industry demand for SEO professionals. This certification equips learners with essential skills to excel in the digital marketing landscape, emphasizing the importance of SEO for business growth and online visibility.
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Detalles del Curso
• Keyword Research: Understanding the importance of keywords, techniques for effective keyword research, and how to implement keywords in website content.
• On-page Optimization: Strategies for optimizing website structure, content, and meta data for search engine visibility.
• Technical SEO: Improving website speed, mobile optimization, XML sitemaps, and structured data to enhance user experience and search engine crawlability.
• Link Building: Building high-quality backlinks through linkable assets, outreach, and partnerships to boost domain authority and search engine rankings.
• Local SEO: Optimizing for local search results, including Google My Business, local citations, and online reviews.
• Analytics and Reporting: Utilizing tools such as Google Analytics and Google Search Console to track and analyze SEO performance, and communicating findings to stakeholders.
• SEO for E-commerce: Best practices for optimizing e-commerce websites, including product page optimization, faceted navigation, and user experience.
• Content Marketing for SEO: Developing and promoting high-quality, relevant content to attract and engage users, and to improve search engine visibility.
• SEO Strategy and Planning: Creating a comprehensive SEO strategy, including goal setting, resource allocation, and measurement of success.