Global Certificate in Fashion Composition and Consumer Behavior

• Fundamentals of Fashion Composition: An introduction to the basic principles of fashion composition, including color theory, form, silhouette, and proportion.
• Consumer Behavior and Psychology: Understanding the factors that influence consumer decision-making, including emotional and rational drivers, cultural and social influences, and perceptions of value and quality.
• Trend Analysis and Forecasting: Techniques for analyzing and predicting fashion trends, including market research, consumer insights, and data analysis.
• Fashion Branding and Identity: The role of branding in fashion, including the development of brand identity, positioning, and messaging.
• Visual Merchandising and Display: The principles and practices of visual merchandising, including window displays, in-store displays, and online merchandising.
• Product Development and Design: The process of developing and designing fashion products, including ideation, prototyping, and production.
• Sustainability and Ethical Fashion: The impact of fashion on the environment and society, and the importance of sustainable and ethical practices in the industry.
• Marketing and Promotion Strategies: Techniques for marketing and promoting fashion products, including advertising, public relations, and social media.
• Consumer Segmentation and Targeting: Strategies for segmenting and targeting fashion consumers, including demographic, psychographic, and behavioral segmentation.