Global Certificate in Drug Pricing: Strategic Innovation

• Introduction to Drug Pricing: Overview of the drug pricing landscape, including historical context and current challenges. This unit will cover primary and secondary keywords.

• Drug Development and Pricing: An exploration of the drug development process and how it impacts pricing. This unit will include discussions on R&D costs, clinical trials, and regulatory approval.

• Pricing Strategies: An in-depth analysis of various pricing strategies used in the pharmaceutical industry, including value-based pricing, cost-plus pricing, and tiered pricing.

• Market Access and Reimbursement: Understanding the complex world of market access and reimbursement, including health technology assessment, formulary management, and pricing negotiations.

• Pricing Regulations and Policy: A review of the regulatory and policy landscape affecting drug pricing, including government price controls, international reference pricing, and drug pricing transparency.

• Pricing Analytics and Forecasting: An introduction to the use of data analytics and forecasting tools to inform drug pricing decisions, including pricing trends, market demand, and competitive landscape.

• Ethical and Social Considerations: An examination of the ethical and social considerations surrounding drug pricing, including patient affordability, drug shortages, and health equity.

• Strategic Innovation in Drug Pricing: An exploration of emerging trends and innovative approaches in drug pricing, including outcome-based pricing, subscription models, and digital health solutions.

• Case Studies in Drug Pricing: An analysis of real-world case studies to illustrate key concepts and best practices in drug pricing. This unit will provide a practical application of the course content.