Executive Development Programme in Video Marketing: Connected Systems

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The Executive Development Programme in Video Marketing: Connected Systems certificate course is a comprehensive program designed to meet the growing industry demand for video marketing experts. This course emphasizes the importance of video as a powerful marketing tool in today's digital landscape, and how to effectively integrate it into a comprehensive marketing strategy.

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About this course

Learners will acquire essential skills in video production, video analytics, and video marketing strategy, positioning them for career advancement in a variety of industries. The course covers the latest video marketing trends, including the use of artificial intelligence, virtual reality, and augmented reality in video marketing. With a focus on practical application, learners will have the opportunity to work on real-world video marketing projects, providing them with valuable hands-on experience. In a world where video content is increasingly important for brand awareness and customer engagement, this course is a must-have for marketing professionals seeking to enhance their skills and stay ahead of the competition.

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Course Details

• Video Production Basics • Understanding the fundamentals of video production, including pre-production, production, and post-production.
• Video Marketing Strategy • Developing a comprehensive video marketing strategy that aligns with business goals and targets the right audience.
• Video Platforms • Exploring different video platforms, such as YouTube, Vimeo, and Facebook, and their unique features and benefits.
• Video Analytics • Analyzing video performance data to optimize campaigns, track ROI, and make data-driven decisions.
• Video SEO • Optimizing video content for search engines to increase discoverability and reach a wider audience.
• Video Advertising • Leveraging paid video advertising, such as pre-roll, mid-roll, and sponsored content, to reach new customers.
• Video for Social Media • Creating video content tailored for social media platforms, including Instagram, TikTok, and LinkedIn.
• Video Storytelling • Crafting compelling narratives that engage and resonate with audiences, building brand loyalty and driving conversions.
• Video Equipment • Understanding the different types of video equipment, such as cameras, microphones, and lighting, and how to use them effectively.
• Video Editing • Mastering video editing techniques, such as cutting, transitions, and color correction, to create professional-quality videos.

Note: These units are not ranked in any particular order.

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