Executive Development Programme Home Services: Facebook Ads Performance
-- viewing nowThe Executive Development Programme Home Services: Facebook Ads Performance certificate course is a crucial training program designed to help professionals excel in the rapidly growing home services industry. This course focuses on enhancing learners' skills in creating and optimizing Facebook ads to drive business growth for home services companies.
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Course Details
• Facebook Ads Basics: Introduction to Facebook Ads Manager, campaign objectives, ad formats, and targeting options.
• Creating High-Performing Facebook Ads: Best practices for ad creative, copywriting, and design to create engaging ads that convert.
• Facebook Audience Targeting: Understanding and targeting different audience segments, including custom audiences, lookalike audiences, and interest-based targeting.
• Facebook Ad Placement: Choosing the right ad placements for your business, including the Facebook News Feed, Instagram, Audience Network, and Stories.
• Facebook Ad Budgeting & Bidding: Strategies for optimizing ad spend, including budget allocation, bidding strategies, and ad scheduling.
• Measuring Facebook Ad Performance: Key metrics to track ad performance, including click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).
• Facebook Pixel & Conversion Tracking: Setting up the Facebook Pixel, tracking conversions, and optimizing ads for specific conversion events.
• Facebook Ad Automation & Scaling: Using automated rules, custom audiences, and other tools to scale ad campaigns and improve performance.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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