Executive Development Programme in Fashion Brand Portfolio Strategy
-- viewing nowThe Executive Development Programme in Fashion Brand Portfolio Strategy certificate course is a comprehensive program designed to provide learners with essential skills for career advancement in the fashion industry. This course focuses on the strategic development and management of fashion brand portfolios, emphasizing the importance of aligning brand offerings with market demands and consumer preferences.
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Course Details
• Fashion Brand Portfolio Strategy: An overview of the key concepts and best practices in managing a fashion brand portfolio.
• Market Analysis: Understanding the fashion market, trends, and consumer behavior to inform portfolio strategy.
• Brand Positioning: Techniques for positioning fashion brands within a portfolio to maximize differentiation and appeal.
• Product Development: Strategies for product development and innovation that align with the overall portfolio strategy.
• Brand Architecture: Models and approaches for organizing and managing a portfolio of fashion brands.
• Portfolio Optimization: Techniques for identifying and addressing underperforming brands, and for allocating resources to support growth.
• Mergers and Acquisitions: Considerations for M&A activity in the context of fashion brand portfolio strategy.
• Brand Extension: Strategies for extending fashion brands into new categories and markets.
• Sustainability and Social Responsibility: The role of sustainability and corporate social responsibility in fashion brand portfolio strategy.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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