Professional Certificate in Market Research & Product Management

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The Professional Certificate in Market Research & Product Management is a career-advancing course designed to equip learners with essential skills in demand by the industry. This program delves into the principles of market research, empowers learners to analyze consumer needs, and understand competitive landscapes.

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About this course

It also covers product management, teaching strategies for successful product development, and launching. By specializing in these areas, learners will be able to make informed business decisions, drive innovation, and lead cross-functional teams. In today's fast-paced business world, market research and product management skills are highly sought after. This certificate course provides a competitive edge for professionals looking to advance their careers in marketing, product development, or management. Enroll today and gain the expertise to excel in your field and maximize your potential.

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Course Details


• Market Research Fundamentals
• Identifying Target Markets and Customer Segments
• Conducting Qualitative and Quantitative Research
• Analyzing Market Trends and Competitor Activity
• Product Development and Ideation Techniques
• Product Lifecycle Management
• Go-to-Market Strategies and Launch Planning
• Metrics and Analytics for Product Management
• Customer Experience and Feedback Loops
• Ethical Considerations in Market Research and Product Management

Career Path

In the UK, the demand for professionals in market research and product management is on the rise. Here's a 3D pie chart showcasing some of the popular roles, their responsibilities, and the average salary ranges to help you better understand the current job market trends and skill demand in the industry. Market Research Analyst: These professionals are responsible for gathering and analyzing data to help businesses understand their target markets and consumers better. The average salary for this role in the UK is around £65,000 per year. Product Manager: Product managers oversee the development, production, and marketing of a product or product line. They ensure that the product meets the needs of the target audience and aligns with the overall business strategy. The average salary for a product manager in the UK is around £72,000 per year. Consumer Insights Analyst: Consumer insights analysts study market conditions to examine potential sales of a product or service. They help businesses understand their customers' needs and preferences, enabling them to make informed decisions. The average salary for this role in the UK is around £63,000 per year. Marketing Manager: Marketing managers plan and coordinate marketing strategies to promote products or services. They work closely with other professionals to develop effective marketing campaigns and monitor their performance. The average salary for a marketing manager in the UK is around £68,000 per year. Business Analyst: Business analysts analyze business processes, systems, and data to help organizations optimize their performance. They identify areas for improvement and recommend solutions to increase efficiency and profitability. The average salary for this role in the UK is around £60,000 per year.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN MARKET RESEARCH & PRODUCT MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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