Certificate in Viewability Compliance for Publishers

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The Certificate in Viewability Compliance for Publishers is a comprehensive course designed to meet the growing industry demand for experts who can ensure digital ad viewability. This program emphasizes the importance of viewability in digital advertising, covering key concepts, best practices, and advanced techniques to help publishers maximize their ad viewability rates.

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About this course

By enrolling in this course, learners will develop a deep understanding of viewability standards, measurement tools, and optimization strategies. They will also gain hands-on experience in analyzing and improving ad viewability, enabling them to deliver higher value to advertisers and increase revenue for their organizations. This certification equips learners with essential skills for career advancement in digital publishing, ad operations, and marketing. By staying up-to-date with the latest viewability compliance standards, learners can enhance their professional credibility and contribute to the success of their teams and organizations.

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Course Details

• Understanding Viewability
• Viewability Standards and Guidelines
• Implementing Viewability Tracking
• Measuring and Reporting Viewability
• Optimizing for Viewability
• Common Viewability Challenges and Solutions
• Viewability Compliance Best Practices
• Viewability and Ad Fraud
• Legal and Ethical Considerations in Viewability Compliance

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