Executive Development Programme in SEO for News Leaders
-- viewing nowThe Executive Development Programme in SEO for News Leaders certificate course is a comprehensive training program designed to meet the growing industry demand for SEO expertise in news leadership roles. This course emphasizes the importance of SEO in the news industry, where optimized content is crucial for online visibility, audience engagement, and digital revenue generation.
7,977+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Fundamentals of SEO for News Websites: Understanding the basics of search engine optimization, including keyword research, on-page optimization, and technical SEO specific to news websites.
• News Website Structure and User Experience: Designing and optimizing news websites for both search engines and users, focusing on site architecture, navigation, and mobile-friendliness.
• Keyword Research and News Topics: Techniques for conducting keyword research and identifying trending news topics to improve search engine visibility.
• Content Strategy for News Websites: Developing a content strategy that aligns with SEO best practices, including content creation, curation, and optimization.
• Link Building and Digital PR for News Websites: Building high-quality backlinks and implementing digital PR strategies to improve domain authority and search rankings.
• Analytics and Reporting for SEO in News: Utilizing analytics tools to measure and analyze the effectiveness of SEO efforts, and reporting on key performance indicators.
• SEO for Video and Multimedia Content: Optimizing video and multimedia content for search engines, including video SEO and accessibility considerations.
• Ethical SEO Practices for News Websites: Adhering to ethical SEO practices, including Google's guidelines for news publishers, to avoid penalties and maintain credibility.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate