Executive Development Programme in Brand Journalism & Strategic Communication
-- viewing nowThe Executive Development Programme in Brand Journalism & Strategic Communication is a certificate course designed to empower professionals with the skills to excel in today's dynamic communication landscape. This programme emphasizes the fusion of journalism and brand storytelling, addressing the growing industry demand for strategic communicators who can engage audiences and manage brand reputation.
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Course Details
• Executive Development Programme in Brand Journalism & Strategic Communication
• Principles of Brand Journalism
• Strategic Communication Planning
• Crafting Compelling Brand Stories
• Media Relations for Brand Journalists
• Digital & Social Media Strategies
• Content Marketing & Amplification
• Measuring Brand Journalism Success
• Ethics & Legal Considerations in Brand Journalism
• Crisis Communication & Management
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